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    <description>Acquisitions des 12 derniers mois dans la thématique Marketing</description>
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        <description><![CDATA[Auteur(s) : Chernev, Alexander<br />Thématique : Marketing<br /><img src="https://web-bibliotheques.uqam.ca/site/nouvelles_acquisitions/img_h180/cvr/strategic-brand-management-2025.jpg" width="120" alt="" />]]></description>
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        <pubDate>Sun, 17 May 2026 08:30:11 -0400</pubDate>
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        <title>Research handbook on digital data :interdisciplinary perspectives</title>
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        <pubDate>Sun, 12 Apr 2026 08:30:13 -0400</pubDate>
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        <title>Influence marketing :stratégies des marques avec les influenceurs</title>
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        <pubDate>Sun, 15 Mar 2026 08:30:14 -0400</pubDate>
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        <title>Content confusion :news media, native advertising, and policy in an era of disinformation</title>
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        <title>Cours d&apos;épistémologie normative à l&apos;attention prioritaire du chercheur en gestion</title>
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        <description><![CDATA[Auteur(s) : Jardat, Rémi<br />Thématique : Marketing<br /><img src="https://web-bibliotheques.uqam.ca/site/nouvelles_acquisitions/img_h180/lbr/9782766304844.jpg" width="120" alt="" />]]></description>
        <pubDate>Sun, 21 Dec 2025 08:30:19 -0500</pubDate>
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        <title>Stratégie océan bleu :comment créer de nouveaux espaces stratégiques</title>
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        <uqam:publicationYear>2015</uqam:publicationYear>
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        <pubDate>Sun, 30 Nov 2025 08:30:21 -0500</pubDate>
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        <title>What the signs say :reading a changing Brooklyn</title>
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        <uqam:publicationYear>2020</uqam:publicationYear>
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        <description><![CDATA[Auteur(s) : Trinch, Shonna,, Snajdr, Edward,<br />Thématiques : Marketing, Communication sociale et publique<br /><img src="https://web-bibliotheques.uqam.ca/site/nouvelles_acquisitions/img_h180/cvr/what-the-signs-say-reading-a-changing-brooklyn-2020.jpg" width="120" alt="" />]]></description>
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